Colleges are still reeling from the sudden drop in enrollment numbers following the start of the pandemic. Now, they’re facing even greater hurdles, with the "demographic cliff" anticipated in 2025. Despite these challenges, many college-admissions officials and academic leaders see reasons for optimism going forward.
Download the latest Trends Snapshot to explore five strategies for recruiting in a new era, including:
- Expanding Virtual Engagement: How can this help your institution appeal to a more geographically diverse range of students?
- Decreasing Reliance on Test Scores: Will test-optional or test-blind applications become a long-term practice?
- Building Increasingly Diverse Classes: How can your institution build these new pipelines?
- Strengthening Personal Connections: How are recruiters putting renewed focus on personal relationships?
- Making Retention a High Priority: Active and engaged students continue to be one of the best recruitment tools. How are institutions prioritizing this?